Marketing consultants are professionals who help companies create and implement effective marketing, branding, and advertising strategies that meet the needs of their customers. While a marketing education isn't always necessary to become a marketing consultant, it can be beneficial in connecting with potential clients. It's difficult to set a definitive salary for any industry, as data is scarce and highly variable. However, the aggregated data from marketing consulting job postings and submitted by individuals across the United States can give a reasonable idea of the average salary of a marketing consultant. A successful marketing consultant must have drive, experience, and the ability to deliver solid returns for their clients.
They may provide strategies and tactics that will help companies achieve their goals or get the job done (or both). It's important to determine if you will be a “marketing consultant of all kinds” offering a wide range of services or a specialized one. The amount you earn as a marketing consultant depends heavily on how much work you do and how much you charge. You can determine if you're being paid fairly by comparing your salary to the average salary of the state in which you live.
The darkest areas of the map show where marketing consultants earn the highest salaries in all 50 states. Zippia provides excellent salary data for marketing consultants in all fifty states. Before going out on your own as a marketing consultant, it's important to do your research to ensure that you can support yourself. Review job postings, similar jobs, education level, and experience requirements for the Strategic Marketing Consultant position to confirm that it is the job you are looking for.
